Analytics Tool
Decision: We chose Mixpanel (opens in a new tab). Our prior experience with the tool, its generous free tier, and the power of what it can do won us over. While the A/B support is not excellent, its possible and there are other integrations we can use to make it better.
We need a way to track stuff. Examining our growth strategy, we need to analyze our funnels and measure our successes or failures over time. We'll have to experiment and see how those experiments play out.
Two major things I want to track:
- Page traffic
- User events
Ideally this is coupled together in the same tool, but we may have to find something else.
Matomo (opens in a new tab)
Supports page views and maybe events?
Pros:
- Free
- Self-hosted
Cons:
- Difficult to host? Looks like it wants to use PHP
- Might be
Google Analytics (opens in a new tab)
Supports page views and maybe events?
Pros:
- Free / I pay for Google business
- Been around
Cons:
- Client-side, so adblockers affect reports
- Google documentation
- Google owned (will it shut down tomorrow? Lol)
- No experience doing more complex expoeriments
Umami (opens in a new tab)
Supports page views and maybe events?
Pros:
- Great UI
- Open source
- Recommended
Cons:
- Looks prohibitively expensive
- Limits on funnel views
Mixpanel (opens in a new tab)
Supports page views and maybe events
Pros:
- Highly recommended
- Past experience using product
- Generous free tier
Cons:
- No dedicated page view support, will have to set that up manually
- No A/B Test audience management
Amplitude (opens in a new tab)
Pros:
- Generous free tier: up to 100K Monthly tracked users included with unlimited events
Cons:
- Limits on free tier capabilities
- Super Saas-y, not clear on product excellence
CrazyEgg
Pros:
- Looks powerful
- Many features we're looking for
- Nice UI and website
Cons:
- No recommendations
- Haven't heard of it before
- Requires a paid plan
LogSnag (opens in a new tab)
Supports tracking
Pros:
- Strong community
- Friendly UI
Cons:
- Prohibitively expensive
- Second-class funnel / tracking support
- Indie